Run your whole iGaming operation from one screen.
Affiliation, source tracking, retention, finance, monitoring and sports — together, live and synced. No more jumping between 10–20 tabs and spreadsheets to run your day.
Welcome back, Valentina!
Here is what is happening across your operations
Affiliation
Retention Intelligence
Sports Intelligence
Invoices
Team
AI Assistant
Live Activity Feed
Quick AI Insights
Your real Operations Hub — every module on one screen·Synced automatically
Built for iGaming casino operators
The money — and the hours — leak where nobody is looking
Margin and time quietly drain at most operators. Muxbe closes every one of these blind spots on a single screen.
Commission you never get back
You're paying CPA on players who self-excluded, duplicated, or got disabled — and nobody checks the bill against what was actually owed.
Retention spend you can’t prove
You run bonuses and campaigns every week, but can’t say which ones actually made money and which just gave value away.
Sources you can’t see
You know a partner sent players — but not which domain, video or channel actually brought the ones who deposit and stay.
A brand you can’t watch
You don't know if you're still listed, ranked and correct on the affiliate sites that send you traffic — until it's already cost you.
Sports windows you miss
The big fixtures that drive betting volume come and go, and promotions go out late — or not at all — because nobody is watching the calendar.
Time lost to tab-hopping
Your team burns hours every day stitching numbers together across 10–20 tabs, exports and spreadsheets instead of making decisions.
One control room for your whole commercial team
Affiliation, retention, finance, monitoring and sports — the same screen your team opens every morning, instead of ten.
Your whole partner book, live.
Every partner, geo, model and manager in one sortable table — traffic, FTDs, R2D, deposits and commission across casino and sportsbook, with a click-through to any single partner.
- Casino + sportsbook performance in one view
- Filter by geo, model, manager, source or tag instantly
- Drill from the whole book down to a single player
| # | Partner | Geo | Source | Manager | FTDs | R2D% | Deposits | Commission | Status |
|---|---|---|---|---|---|---|---|---|---|
| 1 | PeakReach Media #40988 | SEO | Sofia A. | 1,204 | 30.8% | €612,400 | €71,300 | Live | |
| 2 | TrafficForge #41204 | PPC | Marco K. | 880 | 24.1% | €404,900 | €52,800 | Live | |
| 3 | CasinoCompass #39771 | Sofia A. | 712 | 27.6% | €318,600 | €44,100 | Live | ||
| 4 | SpinScout #42655 | Social | Lena V. | 540 | 19.4% | €198,200 | €29,900 | Live | |
| 5 | BetBeacon #40113 | SEO | Marco K. | 405 | 22.0% | €151,400 | €21,200 | Hold |
Daily Performance (Last 30 Days)
See which source brought which players.
Muxbe reads the real referrer behind every player and maps it back to the partner — so you know exactly which domains, videos and channels actually deposit, not just click.
- Real referrer domains extracted per player
- Players, FTDs and deposits attributed to each source
- Spot the few sources that drive most of your revenue
Stop overpaying commission.
Muxbe reconciles what you were billed against what you should have been billed, and flags overpaid CPA on problem players down to the euro.
- Billed vs. should-be vs. waste, every cycle
- Catches CPA paid on self-excluded, duplicated, and disabled players
- Per-partner problem tracker with dispute-ready exports
| Partner | Bill | CPA Paid | Deduction | Waste | Excluded | Problems |
|---|---|---|---|---|---|---|
PeakReach Media #40988 | €18,420.00 | 64/61 | -€1,500.00 | €1,500.00 | NO | 5 |
TrafficForge #41204 | €11,980.50 | 38/40 | -€600.00 | €600.00 | Partial | 3 |
CasinoCompass #39771 | €9,340.18 | 29/29 | €0.00 | €0.00 | YES | 0 |
SpinScout #42655 | €6,210.44 | 17/19 | -€350.00 | €350.00 | NO | 2 |
BetBeacon #40113 | €4,025.90 | 11/11 | €0.00 | €0.00 | YES | 0 |
Prove what actually works.
Muxbe compares each player’s deposits before and after a campaign, estimates the incremental revenue it really caused, and gives a clear verdict you can act on.
- Attributed revenue per campaign, not vanity opens
- Per-player before / after deposit comparison
- A Scale / Repeat / Modify / Stop verdict on every campaign
Analysis window: last 12 months · Showing 6 of 211 campaigns
| Campaign | Type | Players Matched? | Attributed NGR? | Verdict? |
|---|---|---|---|---|
| Weekend Reload 50% | seg_attr | 2,140 | €184,200 | Scale |
| VIP Cashback Tier | seg_attr | 318 | €132,660 | Repeat |
| 2nd Deposit Chain | seg_attr | 1,902 | €96,540 | Repeat |
| Free Spins — New Slots | seg_attr | 4,410 | €41,330 | Modify |
| Dormant Win-Back | seg_attr | 880 | €28,910 | Review |
| High-Bonus Hunters | seg_attr | 512 | €7,420 | Stop |
Acquisition and retention, in sync.
A built-in bridge between your teams — flag VIP sources, push players or raise quality checks, with priorities and deadlines, so nothing falls through the cracks.
- VIP Source, Push Players and Quality Check signal types
- Priorities and deadlines on every signal
- Two-way handoff between acquisition and retention
Protect your brand everywhere.
Muxbe crawls real search results the way a real visitor sees them — using a 170M+ residential proxy pool, real headless browsers and anti-cloaking, so affiliate sites can’t hide a different page from you. It tracks whether your brand is listed, at what position, watches competitors’ share of voice, and alerts you the moment something breaks.
- 170M+ residential proxies + headless browsers see the real SERP
- Anti-cloaking defeats pages that hide the truth from bots
- Listing, position, competitor share-of-voice and instant drop alerts
Know which match to push, when.
A live calendar of upcoming fixtures across every league, ranked by promotional value — so your sportsbook team always knows which events to push and never misses the big one.
- Must-promote, due-soon and full event radar
- Ranked by betting volume and importance
- Auto-generated tasks so promotions ship on time
The single biggest betting night of your quarter.
A neutral-ground final with two global fanbases — expect peak live-betting volume and a surge of first-time sportsbook deposits. Lead with acca boosts and a money-back-if-it-goes-to-penalties hook.
Email + push 48h out. Push acca boost to sportsbook segment.
In-app banner + live-bet free bet from kickoff.
Win-back to losing bettors with next-round offer.
The money, in one place.
Upload and track partner invoices, link them to deals, and reconcile against commission — with payment status, due dates and notifications across the whole book.
- PDF invoice upload, partner linking, payment history
- Reconciled against commission so nothing is double-paid
- Partner balances and payment status at a glance
| Partner | Invoice | Period | Amount | Status |
|---|---|---|---|---|
| PeakReach Media | INV-4471 | Jan 2026 | €71,300 | PAID |
| TrafficForge | INV-4472 | Jan 2026 | €52,800 | PENDING |
| CasinoCompass | INV-4470 | Jan 2026 | €44,100 | PAID |
| SpinScout | INV-4469 | Jan 2026 | €29,900 | PENDING |
| BetBeacon | INV-4468 | Dec 2025 | €21,200 | OVERDUE |
Ask your data anything.
A permission-aware assistant that answers across your own platform data — partners, sources, financials, retention and monitoring — joins it together, and recommends the next move.
- Answers from your real data, respecting each role’s access
- Joins sources, deposit chains and commission in one query
- Recommends what to scale, fix or pause — and why
| Source | 2nd-Dep Survival | CPA Payback |
|---|---|---|
| slotreviews.de | 58% | 11 days |
| youtube/@spinsofia | 44% | 19 days |
| bestbonus.fi | 12% | never |
Everyone sees exactly what they should.
Not a fixed list of roles — 60+ granular permissions you mix into any template, then fine-tune per user. Try it: switch a role or hit Custom and toggle anything. Managers edit their own partners, finance touches invoices, and the AI respects the same boundaries.
- 60+ permissions, fully customizable per role and per user
- Data scope per role — own partners, team, or everything
- The same access rules are applied to the AI assistant
Everything in one control room.
Boards and kanban, team chat, an inbox with @mentions and shortcuts — so the whole commercial team plans, talks and executes in the same place they read the numbers.
- Boards, chat, inbox and command palette together
- Turn any insight into a task in one click
- No more hopping between 10 different tools
Live in a day, not a quarter
Connect your platform
Paste a token. No engineering, no migration, no waiting on a vendor — your data starts flowing in minutes.
Muxbe syncs and analyzes
We pull your affiliate, retention, and finance data and run the reconciliation and attribution automatically.
Your team opens one dashboard
Heads of affiliation, retention, and finance see the same numbers — and act on them every morning.
For the people who ask how it actually works
No black boxes. Here’s the logic behind the numbers — clear enough to trust, detailed enough for your sharpest analyst to interrogate.
How “waste” is calculated
For every partner we take what you were billed and recompute what it should have been — CPA is only owed on players who actually qualify. We subtract CPA paid on players who self-excluded, duplicated, or were disabled inside the qualification window. The gap between billed and should-be is your waste, itemised per player so finance can dispute it line by line.
How incremental revenue is estimated
When a campaign targets a segment, Muxbe looks at each matched player’s deposits before the campaign and after it, and attributes the lift. Those per-player deltas roll up into an estimated incremental revenue and a clear Scale / Repeat / Modify / Stop verdict — so you fund what actually moved money, not what got opens.
How sources are mapped to players
Muxbe reads the real referrer behind each player’s first visit and ties it back to the partner who owns it. That means you see which exact domains, videos and channels brought the players who deposit and stay — not just who clicked — so budget follows the sources that actually pay back.
How search visibility is checked
For each keyword, Muxbe queries real search results by geo and device through a 170M+ residential proxy pool and real headless browsers — with anti-cloaking so a site can’t serve a clean page to bots and a different one to players. It then uses AI to read whether your brand is listed, in which position, with the correct bonus and a working link, detects competitors for share-of-voice, and alerts you the moment something drops.
Built cloud-native: isolated per-operator tenants, role-based access on every record, sensitive player data separated and masked, secrets in a managed vault, encrypted in transit, EU-hosted. A deeper technical walkthrough is available under NDA.
Player and revenue data, handled the right way
You are trusting Muxbe with your most sensitive commercial data. Here is exactly how it stays protected, isolated and yours — no vague promises, just how it is built.
Your data is isolated
Every operator runs in its own isolated tenant. One customer can never see or query another customer’s partners, players or finances — enforced at the database layer, not just the UI.
Role-based access on every record
60+ granular permissions and a per-role data scope (own / team / all) decide who sees what. Access rules are enforced in the database security rules and re-checked on every request.
Player data is separated & masked
Sensitive player information is kept apart and masked by default. Only roles you explicitly grant can ever see player PII — everyone else works with aggregates.
Secrets never touch the browser
API keys and credentials live in a managed secret vault. They are used only by verified backend jobs and are never exposed to the client or stored in your team’s browsers.
Encrypted & authenticated
All traffic is encrypted in transit. Every data request carries a verified auth token, and background jobs use signed service-to-service authentication — nothing is open.
Enterprise-grade cloud infrastructure
Built cloud-native on enterprise-grade cloud infrastructure with EU-region hosting. You inherit the platform’s physical, network and uptime guarantees underneath Muxbe.
Audit logs for accountability
Sensitive actions are recorded. You can see who changed a deal, paid an invoice or exported data — so there is always a trail when finance or compliance asks.
The AI respects the same rules
The assistant answers only from data the current user is allowed to see, and never exposes masked PII. Permissions are applied to the AI exactly as they are to the UI.
Your data stays yours
Muxbe reads your platform data to turn it into decisions — it doesn’t resell it or mix it with anyone else’s. Export anything, any time; leave and your tenant goes with you.
Need the full picture for your security or compliance team? A deeper technical and data-processing walkthrough is available under NDA — ask for it on your demo call.
One plan. The whole platform.
No tiers, no add-ons, no surprises. Everything Muxbe does, for one simple monthly price.
For your first 3 months. Then €2,000/month — flat, forever. No tiers, ever.
- Affiliation Intelligence — full partner book, live
- Commission Breakdown & reconciliation
- Retention Intelligence — incremental revenue attribution
- Site Monitoring — search visibility & brand protection
- Partner Signals, Finance & Invoices
- Team chat, boards, and the AI assistant
- Unlimited team seats — every department included
- Role-based access, EU hosting, onboarding & support
No long-term lock-in. Cancel any time.
Why there are no tiers
One platform, one price
No feature gates, no “upgrade to unlock.” You get everything Muxbe does from day one — affiliation, retention, finance, monitoring.
Every team, no per-seat math
Affiliation, retention and finance all work in the same place. Unlimited seats, so adding a colleague never costs you more.
Simple is honest
You shouldn’t have to predict which modules you’ll need or get nickel-and-dimed. One clear price builds trust — and that matters more to me than squeezing tiers.
Questions operators actually ask
How long does it take to get set up?+
You connect your platform with a token — no engineering, no migration, no data project — and the live dashboards start filling in within minutes. Full historical backfill runs in the background; for a large casino with years of partner and player history, a complete sync can take 2–3 days to finish. You can work with the live data immediately while the history catches up.
Do we have to replace our affiliate platform, CRM or email tool?+
No. Muxbe sits on top of the tools you already use and turns their data into decisions. It is the layer your affiliate, retention and finance leads open first — not a rip-and-replace.
Is our data safe and kept separate from other operators?+
Yes. Every operator runs in its own isolated tenant, enforced at the database layer. Player PII is separated and masked, secrets stay in a managed vault, traffic is encrypted, and it is EU-hosted. Your data is never mixed with or sold to anyone.
Can different team members see different things?+
Absolutely. There are 60+ granular permissions and a per-role data scope (own / team / all). Managers can be scoped to their own partners, finance to invoices, retention to campaigns — and the AI assistant respects the exact same boundaries.
How accurate is the commission and retention analysis?+
Commission waste is recomputed per partner against what should have been billed, itemised per player so finance can dispute it. Retention is attributed by comparing each player’s deposits before and after a campaign. No black boxes — the logic is explained and exportable.
What does it cost?+
One plan, the whole platform: €1,500/month for your first three months, then €2,000/month — flat, no tiers, no per-seat fees, unlimited team members. Cancel any time.
Can we try it on our own numbers first?+
Yes. Book a demo and we’ll connect a sandbox to your stack and show you where commission is leaking and which campaigns actually pay — on your data, not a canned deck.
See your own numbers in a 20-minute demo.
We'll connect a sandbox to your stack and show you where the commission is leaking — on your data, not a canned deck.